Company Overview
| Company Name | Japan Marketing Agency Co. Ltd. |
|---|---|
| Business Activities | Market research and market research-based consultation services |
| Founded | April 1968 |
| President | Kazuto Imai |
| Head Office | 6th Floor, KN Shibuya 1 Bldg., 13-11 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 |
| Employees | Tokyo: 55 Osaka: 6 |
| Affiliations | Japan Marketing Association Japan Marketing Research Association European Society of Opinion & Marketing Research (ESOMAR) |
Located in the heart of Shibuya Center Gai, the birthplace of trends in Japan
JMA Tokyo Head Office Test Room
JMA Koen-dori Interview Room
JMA Udagawa-cho Utility Room
Osaka Office:
7th Floor, Bonbei Bldg., 1-3-15 Minamihonmachi, Chuo-ku, Osaka-shi, Osaka
Market Research Services
Qualitative
Research that elicits subjects’ opinions through methods such as interviews
- Focus Group Interviews
- Roundtable-style interviews with around six subjects
- Depth Interviews
- One-on-one interviews that examine topics in greater depth
- Observational Research
- Observation of subjects’ behavior to understand actual conditions in greater detail
- Other qualitative research
- Including shopper insight, eye tracking, and MROC
Quantitative
Research that gathers percentage data from large subject groups through methods such as questionnaires
- Online Surveys
- Questionnaire surveys implemented with monitor panelists registering online
- Central Location Tests (CLT)
- Surveys gathering subjects at a central venue to give actual product evaluations
- Home Use Tests
- Surveys where subjects use test products in their homes to evaluate them in the environments where they are actually used
- Other quantitative research
- Postal surveys, street interviews, in-home interviews/drop-off & pick-up surveys, mystery shopper surveys, iPad surveys, etc.
The Product Development Process and
The Optimal Corresponding Research
